MGM’s GameSense Initiative Reaches Milestone

MGM Resorts International announced that their innovative responsible gaming initiative, GameSense, has sured 1.25 million customer interactions at its US properties.

The program was adopted in 2017, and it focuses on positive, transparent and proactive conversations with players about how to approach gaming responsibly. Since 2017, the company has been committed to integrating responsible gaming education into the MGM Resorts guest service model.

Additionally, it was developed by and licensed to MGM Resorts by the British Columbia Lottery Corporation and it is an industry leading program. The personal interactions between guests and trained staff based at each property’s M life Rewards desk is how the program works. Aside from being able to speak to the staff, the GameSense Advisors, guests can also use interactive touchscreens and educational materials and other resources which can be found at each property’s M life Rewards Desk. The program has been recognized by the National Council on Problem Gambling multiple times.

Media Comments

Representatives from MGM say that the number of interactions is a huge deal for them and that the milestone is very important to them.

“Having more than 1.25 million player interactions is a huge deal, and hitting that milestone during Problem Gambling Awareness Month is incredibly meaningful. We’re proud of how GameSense has grown with MGM Resorts and become part of our company culture and guest service model. We’re excited to build on this progress and take the program to new heights,” said Rich Taylor, Executive Director of Responsible Gaming.

The milestone comes at a time during which MGM Resorts promotes Problem Gambling Awareness Month. During the month of March, it is partnering with the National Council on Problem Gambling to spread awareness and educate guests on how to be more responsible and make responsible and informed decisions while playing.

More about the Brand

MGM Resorts International is an entertainment company with national and international locations, creating immersive, iconic experiences through its suite of Las Vegas-inspired brands. Their portfolio includes 30 unique hotels and destinations and their gaming offerings include some of the most recognizable resorts brands in the industry. The company employs 83,000 employees over the globe. It has roots in Las Vegas and its origins date back to the late 1960s and their priority is to entertain its customers.

Source:

“MGM Resorts’ Responsible Gambling Program Sures 1.25 Million Customer Interactions Nationwide”, europeangaming.eu, March 3, 2020.