NeoGames and New Hampshire Lottery Commission Forge Strategic iLottery Partnership

NeoGames and the New Hampshire Lottery Commission (NHLC) have embarked on an exciting new chapter with the approval of a seven-year agreement, starting July 1, 2025. This partnership promises to refresh the NHLC’s iLottery offerings and solidify NeoGames’ position as a leader in the industry.

The Agreement Overview

Recently greenlit by the Governor and Executive Council, the agreement between NeoGames and NHLC signifies a major move towards enhancing New Hampshire’s iLottery capabilities. NeoGames, renowned for its comprehensive iLottery solutions, will provide NHLC with a full suite of services, including player management (PAM), draw-based games via NeoDraw®, and a selection of thrilling instant games from NeoGames Studio. This partnership extends to incorporating engaging content from Wizard® Games, promising a diverse and captivating gaming experience for NHLC patrons.

Central to the agreement is NeoGames’ desire to revamp NHLC’s digital presence. A new website and mobile application will be developed, tailored to modernize interaction and accessibility. In collaboration with Gambyt, NeoGames will also introduce a loyalty program designed to enhance player retention and satisfaction. These advancements show NeoGames’ desire to leverage cutting-edge technology to enrich the iLottery experience in New Hampshire.

Beyond technological upgrades, NeoGames will deploy a range of services aimed at optimizing NHLC’s operational efficiency and customer engagement. NeoEngage®, NeoGames’ sophisticated customer engagement solution, will facilitate real-time, personalized interactions with players. This strategic approach not only aims to bolster NHLC’s market presence but also to foster long-term loyalty among iLottery participants.

Strategic Alliance and Market Impact

The collaboration builds upon the existing partnership between NeoGames and NHLC through NeoPollard Interactive (NPi), a t venture that has played a pivotal role in NHLC’s iLottery journey since 2018. With NeoGames assuming sole provider status under the new agreement, NHLC stands to benefit from streamlined operations and enhanced service delivery, reinforcing NeoGames’ stature as a preferred partner in the U.S. iLottery landscape.

NeoGames’ dominance in the U.S. iLottery market is underlined by its significant market share, estimated at approximately 70%* of the gross wager market. This substantial footprint positions NeoGames as a frontrunner in delivering innovative iLottery solutions across high-profile states like New Hampshire, Michigan, Virginia, and North Carolina. The company’s adherence to technological excellence and customer-centric solutions continues to redefine the standards of iLottery operations nationwide.

The agreement between NeoGames and NHLC represents a transformative initiative poised to elevate New Hampshire’s iLottery program to new heights. By integrating state-of-the-art technology, engaging content, and personalized services, NeoGames aims to create a dynamic and immersive gaming environment for NHLC patrons.

Chris Shaban, Managing Director of iLottery at NeoGames, said: “We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America. With our industry-leading technology solutions, games and services, we look forward to continuing our strong partnership and playing a key role in the growth of the lottery’s online program into the next decade.”

Charlie McIntyre, Executive Director at New Hampshire Lottery, said: “We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown. This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players. This partnership also allows us to significantly boost player engagement, ing our mission of maximizing revenue for New Hampshire public schools.”

Source:

”NeoGames™—now part of Aristocrat Interactive™—to provide complete iLottery solutions to the New Hampshire Lottery in multi-year, turnkey deal”, neogames.com, June 25, 2024.