Play’n GO Expands Ontario Presence with PointsBet Partnership

Play’n GO, a global leader in casino entertainment, has taken another significant step in its North American growth strategy by partnering with PointsBet, a leading operator in Ontario’s regulated iGaming market. This new collaboration introduces Play’n GO’s most iconic games—such as Book of Dead, Rich Wilde and the Tome of Madness, and Reactoonz—to PointsBet’s platform, providing players in the province with access to high-quality and immersive content.

Ontario first regulated online casino gaming in 2022, marking Play’n GO’s entry into the Canadian market. The Swedish-founded company has since expanded into Quebec earlier this year and, as of June 2024, proudly holds hip in the Canadian Gaming Association. These developments underscore the company’s strong commitment to providing regulated gaming experiences that prioritize player safety and entertainment.

Play’n GO’s North American Ambitions

Magnus Olsson, Chief Commercial Officer at Play’n GO, reflected on the company’s rapid progress in North America, reiterating their strategic focus on the region. “Back in 2022, I said that ‘North America is right at the top of Play’n GO’s priority list, and Ontario is just the first step we plan to take.’ This partnership with PointsBet shows we have yet to take our foot off the gas,” Olsson added.

He also expressed pride in how Play’n GO’s games have resonated with players in Ontario since the company’s initial launch. “We’ve proudly watched our games become instant hits in our two and a half years in the Ontarian region, and we have no plans to slow down any time soon,” Olsson added.

Collaborating with PointsBet, a fellow Canadian Gaming Association member, was a strategic move for Play’n GO. Olsson highlighted the shared commitment of both companies to a regulated gaming market that prioritizes player satisfaction and safety. “It’s exciting to team up with a fellow Canadian Gaming Association member in PointsBet, and we can confidently say that we are working towards the same goal of a safe, regulated industry that is focused on player entertainment,” he noted.

PointsBet’s Perspective

Scott Vanderwel, Chief Executive Officer of PointsBet, expressed enthusiasm about the partnership. “Play’n GO has built a strong reputation for delivering high-quality game content, and we’re thrilled to bring their titles to our platform,” Vanderwel stated. He emphasized PointsBet’s mission of creating a secure and engaging experience for players and acknowledged that Play’n GO aligns with these core values.

“Canadian casino enthusiasts recognize PointsBet as a trusted leader in iGaming, and this collaboration further enhances the exceptional experience we offer,” Vanderwel added.

Canada. By continuing to expand its portfolio across Ontario and Quebec, the company is setting the stage for further success in the North American market.

With a focus on regulated gaming environments and high-quality entertainment, Play’n GO is well-positioned to remain a major player in Canada’s growing iGaming industry.

Source:

”Play’n GO announces partnership with Canadian operator PointsBet”, playngo.com, December 11, 2024.