Reflex Gaming added to Yggdrasil’s YG Master Programme

Reflex Gaming, one of the leading omni-channel games machine suppliers and digital games developers has ed Yggdrasil’s YG Masters programme as it aims to accelerate its global growth plan.

Reflex has gained access to the supplier’s GATI standardization technology that will allow the machine supplier to accelerate its global business strategy.

The award-winning YG Masters programme develops and distributes best performing content using the brand’s proven technology and global network.

Founded in 2004, Reflex has been regarded as one of the leading companies and machine suppliers in the United Kingdom, with one of the most comprehensive portfolios of in-house IP. Their titles include some of the most popular digital and land-based games content in the UK and the Netherlands with over 4,500 digital machines connected to its Slingshot platform.

All YG partners that integrate to GATI gain access to cross-selling their games to any global d franchise. This allows the partners to rapidly scale distribution and boost revenue opportunities and develop new ways of working and collaborating.

A Fruitful Alliance

Representatives from Yggdrasil, which recently saw content integrated with Digitain, say that they ire their latest partner and that their products are second to no one in the digital and land-based sector. They are looking forward to a fruitful partnership.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Reflex is a company we have ired for many years and it is great to be able to partner together via our award-winning YG Masters programme, powered by the revolutionary GATI technology.”

“Reflex’s products are second-to-none in the digital land-based sector, with a particular dominance in the UK and the Netherlands. ing the YG Masters programme and integrating with GATI, will enable them to fully achieve their global growth potential across a host of new markets and other verticals, including online and mobile. We can’t wait to get started.”

Officials from Reflex say that they are excited about partnering up with the popular provider and that the partnership will give the chance to scale and extend their business.

Mat Ingram, O at Reflex Gaming, said: “We are very excited to partner with Yggdrasil and the YG Masters programme which has made fantastic inroads for member studios. Integration through Yggdrasil’s GATI technology will give us a huge opportunity to both scale and extend our business operations into several new and exciting areas, channels and markets in a highly efficient and effective manner.”

More on the Developer

Yggdrasil was founded in 2013 and during its years in the iGaming industry became one of the leading providers of superior online gaming solutions for iGaming operators. It operates within the regulated remote gambling industry and is fully committed to fulfilling the licensing requirements of the licensing jurisdictions. The company holds licenses from the United Kingdom Gambling Commission, Malta Gaming Authority and the Romanian regulator (ONJN). They received the first license back in 2013 and in 2015 the company reached a milestone by releasing its in-game promotional tool Boost™.

Source:

“Reflex Gaming s Yggdrasil’s YG Masters programme”, yggdrasilgaming.com, May 27, 2020