Relax Gaming and AGS Strike Distribution Deal

Casino games developer, Relax Gaming, and the content supplier AGS have agreed to a platform-to-platform distribution deal. AGS and its selected partners are going to provide games for Relax Gaming network…

…whereas this developer will do the same for the AGS, that is expected to host games from Relax’s Silver Bullet and Powered By studios.

This is the first agreement between the two companies and both of them are expected to benefit from it. According to the signatories, this marks a significant improvement in the content aggregation space! In other words, the two platforms are now connected…

…and they will be able to provide their products to a growing number of people in a variety of markets.

How They See It

“We are proud to have forged this deal with AGS and we look forward to being the foremost distributor of this exciting product portfolio in Europe’s regulated markets,” Relax Chief Executive Daniel Eskola pointed out.

“Transparency and open communication are central to our new proposition as we continue to put our strategy for global distribution and collaboration into practice,” he explained.

“We’re taking great strides towards building one of the most comprehensive content networks, with a benchmark for quality and a fresh and dependable approach to delivery. We’re grateful that this has been recognized by a provider that is as respected as AGS,” finished Eskola.

Meanwhile, AGS President and Chief Executive, David Lopez sees this agreement as the perfect opportunity for the company…

…to enter the European markets and strengthen its position!

“We are excited to be able to release our quality proprietary and aggregated content to Relax Gaming and, in turn, receive reciprocal, best-of-breed titles for our expanding operator base,” Lopez approved. “This is an important partnership and we look forward to capitalizing on this opportunity with Relax Gaming.”

Big Moves for AGS

Besides this distribution agreement, AGS has had a notable year. At the beginning of summer they purchased Gameion Technologies, which specialized in iGaming products and services. Since they were from United Kingdom, this was one of the ways in which AGS penetrated the European markets.

But that’s not all

AGS is quite active across the pond as well. In the midst of sports betting legalization in the United States, the provider of table games and electronic gaming machines has entered Pennsylvania.

They received a license for table games and slot machines by the Pennsylvania Gaming board, which was just as significant a deal as the one with Relax.

Speaking of Relax Gaming…

They have also had a major g earlier in the year…

…when they teamed up with Red Rake Gaming; and just like the case with the AGS agreement, the reason for this contract was the expansion and the idea to provide higher-quality content to the s.

Although Relax Gaming is relatively new to the market, they have done a great deal in almost nine years of existence. They provide a variety of games to the clients and they have three gambling licenses.

Source:

“Relax Gaming And AGS Announce Significant Partnership”, playags.com, November 27, 2018.