RubyPlay Conquers the Netherlands After Landing the Deal with the Popular Operator North Play!
August 20, 2020 Alex Hoffmann
This week, Parimatch and RubyPlay have announced a new partnership within the iGaming industry, focusing on further distribution of content via Tain platform.
As a result of this collaboration, players in the CIS region will gain access to an incredible games portfolio, providing both providers an opportunity to add value to their existing offering.
Dmitry Sergeev, recently appointed CIS Division CEO is excited about integrating RubyPlay’s offering into the company’s games portfolio. Centering around creation and development of player-facing content is Parimatch’s main tenet according to Eugene Saveliev, head of casino.
“For Parimatch this is a great opportunity to add value to our existing portfolio of games and to offer an unrivalled and unique gaming experience to our clients,” comments Saveliev.
As a progressive and energetic iGaming development studio, RubyPlay specializes in creating solid design solutions and most entertaining slot games. The supplier is also famous for providing value-add tools for gaming operators to help them succeed and achieve bigger retention. The company was founded by a group of industry gurus and has evolved into a “Gem” of the iGaming industry, said Ittai Zur, chief operating officer.
Commenting the latest partnership, he also stated:
“We are thrilled to have agreed this partnership with the fantastic teams at Parimatch and Tain. It enables us to provide our engaging content to players using the Parimatch sites, and we believe that they will be well received in that region.”
Among the studio’s most recent releases are Pirate’s Booty, Mayan Cache, Sun of Ra, Egyptian Sun and Dragon 8s 25x, a medium volatility game with a bonus wheel, multipliers and maximum potential of 2500 times total stake. Take a look at the preview here:
Lastly, head of management and helpdesk from Tain, Andrew Mayer, said about the deal:
“This exciting partnership with Parimatch and RubyPlay continues to demonstrate Tain’s commitment to integrating the industry’s finest developers and operators. Tain is proud to provide innovative and seamless software solutions that create an optimal online gaming ecosystem for all partners involved. We can’t wait for Parimatch’s esteemed clients to experience RubyPlay’s acclaimed games, all made possible through our bespoke TAIN Casino platform.”
Late in July, the leading sports betting brand, Parimatch, has also strengthened its presence on the global market by g a deal with Global Bet. This arrangement will enrich the operator’s portfolio and provide a range of fresh products to players with increased gaming experience.
Global Bet is delighted by Parimatch’s decision to opt for a virtual sports provider in the CIS region. The group’s CEO, Daniel Grabher, is confident that the latest partnership will be a valuable addition to the portfolio as it will boost revenues in both gaming sectors, online and retail.
Since each business represents a true pioneer in their respective fields, it was relatively easy to set goals and objectives for the future, added Grabher. Another important aspect of this partnership is high performance company culture, which made enough space for a true synergy between the two enterprises that will surely continue co-exist in the following years.
Source:
“Parimatch and RubyPlay announce partnership”, europeangaming.eu, August 20th, 2020.
This is a great opportunity for both businesses to come out and promote their content to a wider audience. Ruby has a lot to offer with its engaging portfolio!