SBTech Launches Sports Gambling at Rising Star Casino in Indiana

Award-winning and leading provider of sports betting technology and solutions, SBTech has launched its on-property sportsbook at Rising Star Casino in Indiana.

The sportsbook was launched under Churchill Downs’ BetAmerica brand. Indiana is the sixth United States state SBTech has entered during the last 18 months, which is a big step in the rapid growth of the company in the United States’ market.

The BetAmerica sportsbook at Rising Star Casino is able to offer top-notch self-service sports betting kiosks, together with cashiers and a full bar. The kiosk is anticipated to drive a significant portion of the volume and is expected to be quickly adopted by players, as has been seen in other states. The on-property launch is to be followed by the launch of the developer’s proprietary online and mobile sports betting platform.

Lots of Excitement

Representatives from SBTech say that their sportsbook product has been extremely successful and that they are looking forward to copying that success for Rising Star Casino.

“We are very excited to be entering the great state of Indiana. Our on-property sportsbook product has been extremely successful to date, and we look forward to replicating that success for Rising Star Casino, in partnership with Churchill Downs,” said Melissa Raihei, President of SBTech US.

Officials from Churchill Downs say that they are thrilled about working with SBTech and Rising Star Casino and bring the BetAmerica sportsbook to Indiana.

“We are thrilled to be working with SBTech and Rising Star Casino to bring the BetAmercia sportsbook to Indiana. Using SBTech’s superior technology platform and innovative products, we have established a strong foothold in several states, and look forward to continuing our growth in partnership with SBTech,” said Ian Williams, President of on-line gaming at Churchill Downs.

More About the Supplier

Providing award-winning sports betting solutions and a full range of management services is what SBTech is all about. Technical excellence and staying informed by deep market knowledge are what defines this company. Their innovative solutions provide their clients with a competitive edge and rapid growth. Working with over 50 clients worldwide, the brand has climbed its way to the top of the game, earning numerous awards at the most prestigious iGaming industry events, Sports Betting Supplier Award Winner at EGR 2019, In-Play Betting Software Award Winner at EGR 2019, just to name a few.

It has offices in Gibraltar, London, Malta, Israel, Bulgaria and Ukraine. The teams consisting of over 1000 experts are able to adjust their products to meet the needs of their clients. Sports betting, iGaming Platforms, Managed Services, Retail and Omni-Channel, the company has it all. Over ten years of experience in the industry combined with award winning services and licenses in over 15 markets is what makes it a leader in the iGaming world.

Source:

“SBTech Continues US expansion with launch at Rising Star Casino in Indiana”, sbtech.com, November 12, 2019.