Scientific Games and Fremantle Extend Partnership with Iconic TV Game Shows

Scientific Games and Fremantle, a global leader in entertainment content creation and distribution, have announced the continuation of their successful partnership. This collaboration brings beloved TV game show brands like “The Price is Right,” “Family Feud,” and “Press Your Luck” to lottery players across various markets. These themed games are available to lotteries in the U.S., Australia, Canada, , and the UK, with “Family Feud” available in the U.S. and Canada, and “Press Your Luck” in the U.S.

Expanding Excitement in Lottery Games

The partnership between Scientific Games and Fremantle has resulted in the launch of over 100 different lottery games, spanning instant scratch, Fast Play, and digital formats. The inclusion of these iconic TV game shows has added a new layer of excitement to both retail and digital lottery game portfolios. These game show brands are also featured in digital second-chance promotions and multi-state lottery Linked Games.

Erica Gadecki, SVP of Partnership Solutions for Fremantle, expressed her enthusiasm: “We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled.”

Innovative Lottery Experiences

TV game shows to digital lottery games.

Tina Hoover, VP of Licensing for Scientific Games, shared her excitement about the renewed partnership: “We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands.”

Iconic Game Shows Meet Modern Gaming

“The Price is Right,” which debuted in 1972, is the longest-running TV game show. It allows audience to compete for cash and prizes by guessing the price of merchandise. “Family Feud” features two families competing to name the most popular answers to survey questions. At the same time, “Press Your Luck” involves strategy and high stakes as contestants try to avoid the iconic WHAMMY to get a chance at life-changing prizes.

These game shows, now part of Scientific Games’ lottery offerings, provide players with an engaging and familiar experience. The partnership with Fremantle allows Scientific Games to continue delivering unique and captivating content to lottery fans worldwide.

Source: Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands, Scientific Games, June 26, 2024.