Scientific Games To Supply Instant Games To New Mexico

A much-loved iGaming industry giant and supplier of a wide variety of gambling games, Scientific Games (SG), is having a rather busy summer. Right after clinching a deal for supplying Delaware’s sports betting platform, the Las Vegas company ventures into the realm of instant gaming and lotteries. During a press conference held last week, they’ve announced the g of an 8-year partnership deal with New Mexico Lottery Authority that will see SG become the sole provider of instant games, as well as services such as training their sales staff and doing the market research.

SG (who is cementing their reputation as the world’s largest supplier of lottery instant games as they provide to more than 150 global lotteries) will also provide a two-year loyalty rewards program and technology, content and services for the Lottery’s Points and Rewards/Second Chance Promotion program. The supplier has been the pillar of New Mexico’s lottery programme for more than 20 years. Since 1996, New Mexico Lottery has raised $758.9 million for educational purposes.

The supplying of the content will begin with a review of the entire product portfolio, retail execution, game performance analysis and new game development. Fun titles that are already a part of New Mexico players’ every day lives, such as Betty Boop or MONOPOLY, will be further enjoyed by the players there. However, novelties such as the Holiday Dash Promotion will also be introduced.

New Mexico Lottery Authority’s CEO, David Barden, comments: “Based on our business plan, Scientific Games has proven that they have the experience to help the New Mexico Lottery grow profits in the next eight years by delivering quality instant games, and strategic planning for our product portfolio and player engagement. We look forward to leveraging that experience to responsibly grow revenue and to help New Mexico’s Legislative Lottery Scholarship program.”

SG’s very own Senior Vice President, John Schulz, said: “Scientific Games is honored to be selected as the leading instant game partner for the New Mexico Lottery. We will help the Lottery develop a high-performing portfolio of instant games ed by one of the industry’s most engaging loyalty and rewards programs. Our teams will work together to develop a fully integrated offering that will the Lottery’s business goals to create more returns to college scholarships in the state.”

Source:

“Scientific Games Named New Mexico Lottery’s Primary Instant Game Provider”, scientificgames.com, June 20, 2018.