June 29, 2018 Christopher Hohenstein
Sun International Limited is looking to expand its services to the sports industry after announcing to have signed a deal with Vegas Kings which is hired to design and develop Sunbet.co.za, the group’s first sports book. Recently, the company struck a multi-year agreement with Bede Limited and Kambi Group, which already provide sportsbook technology to the venue.
However, the South-African gaming market requires expertise and knowledge from leading advanced UX/UI designers in sports betting, and that is why the company decided to put Vegas Kings to work. Sunbet offers numerous exciting deals and features, including action bets, live in-play bets and cash out options. Thanks to these prominent parts of gaming, customers have an opportunity to experience not only betting on steroids, but placing wagers on decisive moments while the event is live. Additionally, players are already accustomed to taking matters into their own hands, including early payouts on selected bets.
Sunbet excels in providing live in-play events, whose number has grown to almost 100,000 per year. Betting opportunities in additional markets always represent an advantage, and the brand carries a magnificent selection of rewards, including profit boosts, that can lift the sports wagering experience not only for skilled players, but beginners as well. To keep the site in-line with the latest trends in the industry, simultaneously giving it a modern look and feel, the company promises that Vegas Kings’ expertise will deliver high expectations to the customers.
The web design and development agency is working closely with Adobe, and has perfected its fully mobile responsive site in HTML, ensuring only the highest levels of quality. The team was asked not to stray too far from the original design, although vibrant design themes in sports betting are quite often and focusing to attentive details is going to represent a challenge, said Ashley Adir, CEO at Vegas Kings.
Source:
“Vegas Kings hand-picked to design and develop Sun International’s new Sunbet.co.za Sportsbook”, vegaskings.com, June 15, 2018.