Yggdrasil Gaming Reaches Agreement with Veikkaus

Forward-thinking provider of gaming products, Yggdrasil, has clinched a retail deal with the Finnish provider of gaming solutions, Veikkaus.

Veikkaus is already an established provider from Finland, which generated a GGR of EUR 1,691 million in 2019.

According to the latest agreement, Yggdrasil will create and redesign slots for the Veikkaus retail estate in Finland over Video Lottery Terminals (VLT’s). Currently, Yggdrasil Gaming supplies Veikkaus with slot titles vis online distribution.

The deal will see the first Yggdrasil games available in Finland in the middle of the next year. The game will be fully compliant with the local regulatory requirements.

Impressions from the Companies

Reacting to the new arrangement, Chief of Global Market Operations at Yggdrasil, Bjorn Krantz said:

“We are delighted to extend provision of gaming content to Veikkaus in their retail environment. Expansion of partnership into Retail fits perfectly into our own and Veikkaus omnichannel strategy, were we effectively can scale business operations, drive improved total player value, and content familiarization.

“It has been a thorough selection process by Veikkaus, and I am very proud of the Teams involved driving the successful process. We really look forward to a long and mutually beneficial retail relationship with Veikkaus.”

VP Casino Games at Veikkaus, Jan Hagelberg said:

“While known for being an operator that delivers top-notch player protection ecosystem and a full portfolio of casino, betting, and lottery games in all channels, Veikkaus is also a technology company with fully integrated proprietary gaming platform and product suite with integrated omnichannel solution.

“So far, the retail VLT distribution has been dedicated to our in-house content only, but we are now ready to host a technical pipeline that enables trusted online partners and 3rd party studios to supply their games to our retail customers.

“We’ve chosen Yggdrasil to be our first partner to pilot this because of their innovative content, proven technical capability and capacity to deliver swift time-to-market with Veikkaus team. We are excited to expand our strong partnership from online to cover also retail.”

Source:

“Yggdrasil agrees retail supply deal with Veikkaus”, yggdrasilgaming.com, December 22, 2020.